There's often a lag between the time something new comes along and the time it is fully incorporated into our lives or work. When websites first came online, in the mid-'90s, they had obvious potential but companies weren't sure what to do with them. As I recall, many of them focused on the history of the company, stocks and market activity, and various other things useless to most visitors. The content was what the company owner thought was interesting; it was not what the prospective customers needed.